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Case Study: Saluja & Associates CPA

Case Study: Saluja & Associates CPA

SEO Authority Redefined for Houston's Elite CPA Firm.

Establishing long-term organic growth, local visibility, and lead generation—without relying on paid ads.

Project Overview

Saluja & Associates CPA required a modern, conversion-focused website to communicate trust and locality in a saturated Houston market. Zenith Marketing Pros handled end-to-end strategy, including design, development, and local SEO architecture.

Key Services Delivered

  • Website Design & UX
  • Custom Development
  • On-Page SEO
  • Local SEO Strategy
  • Keyword Mapping
  • Conversion Optimization

Results

4.2x

Lead Velocity Increase

22+

Page-1 Keyword Wins

Market Dominance

Fractional CFO Houston#1
IRS Representation HoustonTop 3
E2 Visa CPA Katy TX#1
Tax Preparation Fulshear#1
Bookkeeping Richmond TX#2

Infrastructure

SEO-First Code Local Schema v3.0 SSL Secure Core Web Vitals Optimized

The Challenge

The brand faced limited online visibility and a weak site architecture. National franchises dominated the Houston landscape, leaving no room for local growth.


Project Objectives

  • • Build a high-trust, US-standard CPA site.
  • • Improve rankings for high-intent tax keywords.
  • • Drive consistent inbound organic leads.

Strategy & Conversion

We moved beyond generic terms to engineer Topical Authority Hubs. By architecting service-specific silos, we captured high-value niche intent.

✔ UX: Heatmap-optimized CTAs for CFO & IRS services.
✔ SEO: Advanced Local Schema for multi-city dominance.
✔ Content: E-A-T focused blogs on E2 Visa & Tax Laws.

Engineering Digital Authority.

This project serves as a blueprint for professional service firms looking to build long-term authority through SEO-driven web experiences.

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Prepared by Zenith Marketing Pros